The volumes in the series Werbung – Konsum – Geschichte investigate advertising, marketing, consumerism, and material culture both past and present by taking perspectives from the humanities, the social sciences, cultural studies, communication studies, and integrative scholarship. The series’ editorial team aims to promote productive discursive and interdisciplinary exchange, and to provide fresh impetus for further research into these areas.

Editorial board: Reinhild Kreis, Holger Schramm und Guido Zurstiege.

In western societies today, it goes almost without saying that sex and consumption are closely related. On the one hand, there is a plethora of commercial goods and services that shape sexual desires, and practices. On the other, there are scarcely any products or services that do not lend themselves to sexually charged advertising and mass media communication. This volume focuses on forms of hybridization of these equally suggestive notions.