This book addresses the convergence of sociology, communication and rhetoric, with particular reference to the contemporary expressive and social patterns of mass communication. Using rhetoric as a meta-conceptual apparatus for the sociology of communication, this book offers an original and comprehensive critique of historical social theory alongside 20th century communication researchers. The author demonstrates the symbiotic relationship between the rhetorical structures of the media-sphere and the new narrative formats in which cultural representation merges into social and civil observation. This book will be of interest to academics and students studying sociology, communication and cultural studies.

• Critique of Historical Theories: Provides a comprehensive critique of historical social theory and 20th-century communication research.
• Symbiotic Relationships: Examines how rhetorical structures in the media interact with new narrative formats, influencing cultural representation and social observation.
• Cultural Representation: Investigates the merging of cultural narratives with social and civil discourse in contemporary media.
• Target Audience: Aimed at academics and students in sociology, communication, and cultural studies, offering valuable insights for these fields.